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Beta carotene is a plant pigment that gives red, orange, and yellow vegetables their vibrant color. Beta carotene is considered a provitamin A carotenoid, meaning that the body can convert beta-carotene into vitamin A (retinol). Additionally, beta carotene has powerful antioxidant properties. Beta Carotene is a precursor of vitamin A. Vitamin A contributes to the maintenance of a normal eyesight, normal functioning of the immune system and to the maintenance of a normal skin.