New India Associates

Founded in 1996 as New India Surfactants, and later restructured into New India Associates in 2002, the company has grown to become a leading name in the surfactants industry.
New India Surfactant

From its early focus on manufacturing Linear Alkyl Benzene Sulphonic Acid (LABSA), New India Associates has built strong relationships with major clients such as Hindustan Unilever and Henkel India.
New India Surfactant

Over the years, the company has scaled significantly:

A manufacturing capacity that began at 1,000 metric tons per annum in the mid-1990s has expanded to 60,000 MT/year at its original site.
New India Surfactant

With the addition of a new unit in Hyderabad (from 2024) to produce LABSA 90%, the group’s overall capacity has surged to 120,000 MT per annum.
New India Surfactant

At its core, New India Associates is committed to quality, innovation, and reliability. It leverages up-to-date technologies and best practices to deliver high-grade surfactants that meet rigorous standards. With decades of experience, the company prides itself on being a dependable partner for both domestic and international customers seeking LABSA solutions.