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The search for healthier habits is a trend that has been gaining more and more strength in Brazil and in the world. The search for an increase in quality of life is linked to healthier eating habits, as well as the performance of physical activities.

These changes stimulated the emergence and the fast growth of some segments in the market, such as fitness fashion. People are looking for versatile, stylish pieces that can be used on other occasions, not just limited to activities.

The projection is that Brazil assumes world leadership in business focused on sports and physical activities, since Brazilian companies in the field had a growth above that in the United States in recent years.

Data from the Brazilian Franchising Association (ABF) indicate that in the first quarter of 2022, the fashion and health, beauty and well-being segments had revenues of R$4.8 million and R$9.7 million, respectively, an increase of more than 13% compared to the same period of 2021. In addition, the forecast for international growth of the fitness fashion market is 6% until 2028.

The growing number of gyms in Brazil is also a very relevant indicator for this segment, as the number of followers of this lifestyle has been growing, as well as the search for related products.

Far beyond simple use for the practice of physical activities, fitness clothing determines a new style concept now aimed at people who have a fitness lifestyle, with the proposal to use clothes that would only be used for daily training.

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