Cless Com. De Cosméticos Ltda.

Since 2004, Cless has worked in the cosmetics industry as a brand manager in a market-oriented model, and seeks constant innovation to satisfy consumers, sound competitive strategy and distribution excellence, striving constantly to improve its traditional retail partnership.

Recording growth in its gross sales ever since it was established, the company leads or ranks second in the main categories in which it operates.

These results were attained with the confidence of consumers and with consistent work throughout the years.

In the market of powder bleach products, for example, Cless is the absolute top seller with its Lightner brand – well-reputed among professionals and consumers for its high performance and innovation for over 15 years – and Care Liss, a very young brand that offers excellent cost effectiveness attained in Brazil.

Charming finishing products always rank among the top sellers on the market – especially its hair sprays – according to the Top Five Guide of the “Moderno Supermarket” Magazine, thus asserting its relevance in this category.

Another segment where Cless participation stands out is in the powder hair color subcategory. As a pioneer brand in Brazil, Bigen belongs to the multinational, Hoyu – the absolute leader in the hair color market in Asia and marketed in over 70 countries. The Bigen representation in Brazil corroborates the excellence of the company: the Cless Ákua factory is the only manufacturer authorized to produce Bigen outside Hoyu facilities.

The Essenza brand – already a traditional brand of straightening products on the market, with its Relaxer System – has advanced in hair-care products with its innovative Ciclos Repair Lines.

Hair color, hair care, powder bleach, finishing and maintenance – no matter what the category, Cless products always stand out for their quality and innovation. The recognition of these attributes occurs every day in over 70 points of sale throughout Brazil visited by over 3,000 active clients monthly.

Extending beyond national borders, the Care Liss brand is already being exported to over 20 countries in 4 continents. It is composed fully of products developed according to rigorous international standards. Its products are rich in active ingredients found in nature and are made with the highest technology for cosmetics.

This entire operation is maintained by over 400 committed staff members belonging to the departments composing the company.

They make up the back office, formed by the Administrative and Financial areas, the Sales Teams that serve the entire domestic region and receive the strategic support provided by the Trade and Marketing areas, the Promotion and Merchandising Teams that promote Brazil overseas to bring consumers closer to the products available at sales outlets and to the Technical Team responsible for promoting the best techniques for using Cless cosmetics among beauty professionals, according to the latest hair transformation trends.

Cless also receives the support of the Ákua industrial unit housed in 4,800 sq. meters of factory space, where the Cless portfolio of products is wholly manufactured.

Located in this arm of the company are modern R&D labs, where all Cless products are developed and checked according to rigorous Quality Control standards to leave the factory already meeting the demands not only of consumers but also of the strict international health regulations.

The ability of the factory to operate in three shifts enables greatest production speed. Production processes also follow the standards determined by GMP (Good Manufacturing Practices) criteria established by the American FDA (Food and Drug Administration) agency.

Cless has a distribution center to house all the production coming from Ákua. It is located in a 5,000 sq. meter area with 5 docks able to receive all types of vehicles and totally equipped with wireless technology that makes it quicker and more efficient to locate and store manufactured batches in the over 3,200 positions/pallets available.

The company’s ongoing investments and efforts geared to improving all this structure continuously represent the satisfaction felt by Cless in always being able to offer the best products and services to consumers who believe in the quality and strength of its brands.

Mission: To produce and market cosmetic beauty and beauty care products, observing the highest quality and legislation requirements, in order to generate good business opportunities for our clients and satisfaction for our consumers.

Vision: To secure outstanding and cost-effective participation in all the markets where we operate, and achieve higher than average market growth.

Values:
- Humility, Transparency and Ethics
- Eagerness to develop
- Valuing Internal Resources
- Teamwork
- Determination to achieve Challenging Goals
- Interpersonal Respect
- Innovation and Entrepreneurship.