Gralha Azul Avicola Ltda.

Gralha Azul began with the arrival of Francisco Beltran Family Pecoits for in mid-1952 when Dr. Valter Pecoits well known doctor of Barra do Rio Azul region Erechim, come to solve the Parana, at which time the timber made the region very promising.

Family settles at the hospital, Dona Manuela, resolve to transform the old site a company with a pioneering project, founded on 21 December 1971 the Blue Magpie Poultry. Restless and always working, Dona Manuela led the company until 1974, when his son Robert Pecoits leaves Curitiba to take the business. At the time the newly formed Blue Magpie and with timid steps, producing 4,000 eggs a week, a number that year after year turned into 400,000 eggs per week, a reflection of wins and losses, work, hope and dedication.

Francisco Beltran, now 50, had no idea that Mrs. Manoela do much for our families, for our region, at 33 years of Blue Magpie, this figure marks the history of our people. Along with this, we can say that the Brazilian poultry industry itself has in its pages the name Blue Magpie.

Today in 2003, the Blue Magpie is proud to be present in the four corners of the world, proud to be Brazilian, prouder still of being able to life the dream of a lady who knows who planted the seed to reap much fruit.

The Blue Magpie is undoubtedly a reflection of a company that has great professionals who know how to do your job the best they know to be great is to be Blue Magpie. For Roberto Pecoits, Director of Blue Magpie, "it is important to be reborn every day for us and for our company, it is one that can not retire."

General Guidelines

- Total customer care, anticipating your requirements and surprising them constantly.
- Use creativity of employees, promoting and encouraging their participation in the process of continuous improvement.
- Prevent errors before they compromise the product and mainly reflect the client
- Promote continuous improvement of product and process
- Encourage and invest in education and ongoing training of staff
- Build strategic partnerships with customers and suppliers
- Engage and involve all in the form of teams aiming at a good environment and result of the work.

Mission

Being a reputable company optimally poultry market, profitable and competitive, anticipating the qualitative and quantitative growth of its customers.

View

Being a highly regarded company, cost effective, managed open, broad and self-sustaining growth.