Meeting the very high demand and quality requirements of the market in 1986, the dance’s company Just Dance inaugurated its first plant in the state capital, with the production of tights for ballet, in addition to making clothes for the practice of fitness and swimming.
Business View: Challenge and Determination
Three years later, now consolidated in the production and marketing, entrepreneurs decide to return to the origins, moving the company to the city of Osvaldo Cruz, in São Paulo, and bringing with them the first artisans and technicians to begin manufacturing trainers. This big jump in growth was a new company: Trinys, which is now owner of two brands:
• Just Dance - working in all forms of dance
• Trinys - working in the field of sportswear and swimming
With strengthened and recognized brands in the domestic market in 1992, another bold step is taken toward the development of the company: the start of exports.
The entrepreneurial vision of the family Araujo Teixeira led to other important decisions, such as the achievement of important partnerships in 1994, providing a huge technological leap and, further solidifying the company in national and international market.