25/03/2026
B2Brazil and LiquidTrust launch B2B SafePay for secure global trade payments

B2B SafePay offers a simple 1% flat fee and secure escrow protection for international trade, helping protect buyers and sellers while making cross-border transactions safer and more cost-effective.

B2Brazil Serviços Interativos Ltda., operator of the the leading network of B2B marketplaces in the Americas, announced a strategic agreement with LiquidTrust™, a global platform that delivers secure B2B payments built on its patent-pending Micro Escrow™ technology, to launch B2BSafePay™, a secure payment solution designed to strengthen security and trust in global B2B transactions, protecting both buyers and sellers, particularly small and medium businesses (SMBs).

This new service tackles one of the biggest challenges in SMB international trade: payment security and counterparty trust. Most SMBs have limited protections and little access to traditional bank instruments such as standby letters of credit. B2B SafePay™ integrates verified payments with LiquidTrust’s proprietary Micro Escrow™ protection, giving B2Brazil clients a secure way to transact while reducing risks of fraud, disputes, and non-performance.

With B2B SafePay™, buyers and sellers agree to terms, the buyer’s payment is held securely in escrow, and funds are released only when conditions are met and goods are confirmed. If terms are not fulfilled, the buyer is refunded; in case of a dispute, the platform provides a structured process to determine release or return of funds. This Protected Pay model verifies performance before payment, making it ideal for first-time relationships, higher-value transactions, and deals requiring added security.

B2B SafePay™ will be rolled out across B2Brazil’s network of B2B marketplaces, reaching up to 300,000 registered companies. The service will be integrated into the platform’s workflow, including Negotiation Central, where buyers and sellers negotiate and close deals. Delivered as a white-label version of the LiquidTrust™ platform, B2B SafePay™ will be operated by LiquidTrust™ for both buyers and sellers.  The service is being rolled out immediately on B2Brazil’s network with a simple, transparent 1% flat fee.

“Global trade deserves global trust, and the goal of B2B SafePay™ is to deliver exactly that,” said John Gardiner, partner at B2Brazil. “We are bringing efficient and affordable payment protection to SMBs. Now, an exporter in Brazil and a buyer in Germany can trade with confidence because performance drives performance. This is the new standard for secure global trade.”

“We are proud to partner with B2Brazil to power B2B SafePay™,” said Saujin Yi of LiquidTrust™. “Our proprietary Micro Escrow™ technology is built for the high-volume, high-stakes world of B2B commerce. By offering the LiquidTrust™ platform as a white-label solution fully integrated into B2Brazil’s workflow, we enable a fast, turnkey way for their clients to secure transactions, reduce disputes, and unlock new market opportunities.”

About B2Colombia

B2Colombia is a leading business-to-business (B2B) company focused on providing digital solutions to small and medium enterprises (SMEs) to engage in foreign trade. B2Colombia is the solution for firms wishing to expand their business in an effective and efficient manner, increasing international sales and prospecting global clients.